As part of the program, you will be able to take the exam once for free, and you’ll have one free exam retake, if needed. Any subsequent retakes will cost an exam fee which varies depending on your residing location.

Monitoring, where the activity of web spiders, traffic, search engine rankings, and other metrics are observed for producing reports on which assessment will be performed

That's why businesses, from well-known brands to thriving midsized companies, are always looking for ways to improve their online presence. With a stronger online presence, these brands — and your business — can capture more sales and revenue.

The best strategy to get backlinks is to create great content and let other people promote your content. However, to get started, you can create your own links to content on your social media platform, ask your friends to share your content on their websites and social media, and if you can find questions in forums that your content answers, you can always post it there.

Whichever content formats you choose, be sure to focus on subject matter that’s relevant and valuable for your audience and that will help boost your website’s SEO.

Many digital marketers use their other digital marketing channels to collect names for their email lists. Then, through email marketing, they try to turn those leads into customers.

Include a CTA: Every piece of email marketing content should include a call to action, whether you want the reader to shop the sale on your website or read your latest blog post.

Smartphones and other portable devices now make it easier for companies to market their products and services to consumers wherever those consumers happen to be. A 2022 Pew Research Center study found that 76% of American adults had made online purchases using their phones.

Launch your career as a Social Media Marketer. Build job-ready skills for an in-demand career and earn a credential from Meta. Pelo degree or prior experience required to get started.

And if all that on-page work wasn’t enough, you also need to work on off-page SEO. Fortunately, this can be summed up in a single main idea—creating backlinks. What’s a backlink? It’s simply a link on any other website than your own that links back to your website.

Consumer behaviors have read more undergone profound shifts, with individuals relying on the Net to inform their decisions and shape their preferences. Businesses find themselves in a hyper-competitive online landscape, where visibility and accessibility are paramount.

Regularly updating your website with fresh and relevant content is not just a strategy for engaging visitors but a signal to search engines that your site is active and authoritative. Establish a content calendar that aligns with your business goals and target audience. Utilize various content types, including blog posts, videos, infographics, and more, to cater to diverse preferences.

It is essential to boost the website's organic (unpaid) traffic by enhancing its authority and relevancy for particular search searches. 

Black hat SEO is to be avoided. This is basically link spamming. You can pay somebody peanuts to do this on your behalf and, for a very short period, it brings results. Then Google sees what’s happened, and they delist your sitio permanently